FBA Acquirer for
Amazon’s Best

Orange Brands acquires and accelerates premium European FBA microbrands on Amazon’s marketplace - particularly from founders who want to stay on board for a couple of years.

In mid 2021, Orange Brands joined forces with Berlin Brands Group to offer an unparalleled operating platform and the best tailored acquisition solutions for Amazon entrepreneurs.

A strong partnership - also for founders who want to stay on board

Together with Orange Brands, Berlin Brands Group now entered into deeper partnerships with founders. We acquire, hold and develop larger DTC companies with existing teams. The founders and their teams benefit from the possibilities of the BBG platform while retaining their independence.

Find out more about BBG

Our

mission

See who

we are

As an Amazon

brand acquirer and accelerator,

it is our mission to help the

best FBA microbrands
reach their full potential and bring
satisfaction to as many customers as
possible.

How should

we do it

Only the best turn orange.
What we are looking for:

Best products.

Customer-centric product & packaging development. Own intellectual property on trademark. No resellers, no fads.

Clear positioning.

Products within clearly defined segment. Premium pricing instead of cost leadership.

Top performance.

Top ranks in sub-categories.
>€4mio in revenue in the last 12 months.
Healthy margins and growth.

What we want from you

We want the

best microbrands

Microbrands (also known as direct-to-consumer brands, digitally native vertical brands, digital-first brands, challenger brands) are shaped by a combination of customer centricity, fair price point and convenience, always covering key functional and emotional needs for the customer.

On Amazon’s Marketplace, we define microbrands by a sharp segment focus, a thorough understanding of the customer, a common visual identity, and particularly customer love (yes, those reviews & ratings).

The best microbrands tick all those boxes while maintaining a premium price point.

Why we are doing it

Charles
Von Abercron

Charles is founder by heart with over 10 years experience in the DTC ecommerce space: Starting off in Mergers & Acquisitions focused on the food segment, he started multiple consumer businesses amongst other he is the founder of Glossybox which was sold to The Hut Group in 2017. He was also the CEO of the largest European direct selling businesses for costume jewelry, Pierre Lang, and worked for the Boston Consulting Group Digital Ventures. Charles likes to see individuals grow and reach their full potential, and is looking very much forward to meeting founders in the DTC space.

Find out more on LinkedIn

Marvin
Amberg

Marvin started his career in investment banking before making a move to become an entrepreneur and focus on consumer brands and products. Out of New York he first built caseable, a direct-to-consumer brand for custom cases for electronic devices. Marvin knows the “entrepreneurial journey” well, launching the bootstrapped company out of a Brooklyn garage in 2010 before becoming an international player in the electronics accessories market.

After some 7 years, he moved to the next adventures, pursued an MBA, and worked on various startups. Among them, he helped launch the DTC men’s health brand Manual out of London and worked on acquisitions of dental clinics to establish an integrated group of clinics.

With Orange Brands, Marvin and long-term friend Charles now found the next calling at the crossover of past experiences and passion

Find out more on LinkedIn

Who we
are.

We learned to appreciate the entrepreneurial journey.

Why we
do it.

In recent years, FBA entrepreneurs have successfully established their products in niches on Amazon’s Marketplace. Some of them have been particularly successful by employing a customer-centric product development and communications strategy, and developing true “microbrands” in their categories.

Today, however, some of those founders face challenges. Some prefer lean company structures and don’t want to build and manage a team - required with continuous growth. Others face the ever-growing complexities of increased competition or internationalization and simply can’t realize the true potential of their microbrand.

At Orange Brands we understood this trend. We are company builders. We are brand guys. And we love to bring products to the world that people rave about.
With Orange Brands we are building a highly specialized operating and scaling platform to bring Amazon microbrands to the next level. That’s why Orange Brands is not only an investor, but by heart we are a brand accelerator.

How we

work

How we always work „together“.

Look, we are always transparent, fair and supportive. But for us that goes without saying. Above all, like you, we are entrepreneurs. And we have been there.

There was a time when we started out in a small and windowless room because we were living on a shoestring. There was a time when we moved for months into our manufacturing plant because that’s what it took to make it work. It wasn’t always easy. Actually, quite often it was tough. In short, we understand you because we have been there, and we made it work.

That’s why, it is critical for us that you work on eye level with us and our team. For that we value an open and direct communication and have a strict “no-bs” policy. But above all, we want to have fun and enjoy what we are doing and who we work together with.

We understand you.

We are entrepreneurs like you and know the ups, downs and trouble of starting and growing a business.

We’re transparent.

You will be involved in every step of the process and know at any time what exactly is going on. We work with you.

We’re fair.

We genuinely believe that hard work should pay off and we appreciate your effort.

We’re always by your side.

Our process is highly personal and individual. We value human interaction and won’t let you alone.

How it

works

Steps to become an orange brand

The process is usually personalized and tailored according to your needs. We like to be thorough and take sufficient time, but when necessary we can make it all work very fast.

1 Get-to-Know & First Indication.

You meet us. We meet you. And we learn about your brand and products. If your brand qualifies, we can quickly give a rough indication and discuss a general structure.

2 Deep Dive & Letter of Intent.

When we make an offer, we want to be sure of it and stand by it. That’s why, at this stage already, we dive in deeper (think financial accounts and Sellerboard access, if available) and have various discussions before we can sign a Letter of Intent, laying out the details of valuation and transaction structure.

3 Due Diligence & Signing.

Once the Letter of Intent has been accepted, we need to check and verify financial and tax related documents. This is a thorough process. At the end, we prepare and sign the legal documents.

4 Closing &
Transition.

Now, within a couple of weeks, funds can be transferred and your brand will be part of the Orange Brands family, and hence also the larger Berling Brands Group family

Get in touch

Fill out the form or email us

info@orangebrands.de

And remember: If not today, maybe tomorrow.

Not every brand is orange yet. We can help you get there and are very happy to guide you along the way. We provide honest and straightforward feedback because this has always helped us. We also help with introductions where we can. A discussion is always worth it!

FBA Acquirer for Amazon’s Best