FBA Acquirer for
Orange Brands acquires and accelerates premium European FBA microbrands on Amazon’s marketplace - particularly from founders who want to stay on board for a couple of years.
In mid 2021, Orange Brands joined forces with Berlin Brands Group to offer an unparalleled operating platform and the best tailored acquisition solutions for Amazon entrepreneurs.
A strong partnership - also for founders who want to stay on board
Together with Orange Brands, Berlin Brands Group now entered into deeper partnerships with founders. We acquire, hold and develop larger DTC companies with existing teams. The founders and their teams benefit from the possibilities of the BBG platform while retaining their independence.
As an Amazon
brand acquirer and accelerator,
it is our mission to help the
best FBA microbrands
reach their full potential and bring
satisfaction to as many customers as
we do it
Only the best turn orange.
What we are looking for:
Customer-centric product & packaging development. Own intellectual property on trademark. No resellers, no fads.
Products within clearly defined segment. Premium pricing instead of cost leadership.
Top ranks in sub-categories.
>€4mio in revenue in the last 12 months.
Healthy margins and growth.
What we want from you
We want the
Microbrands (also known as direct-to-consumer brands, digitally native vertical brands, digital-first brands, challenger brands) are shaped by a combination of customer centricity, fair price point and convenience, always covering key functional and emotional needs for the customer.
On Amazon’s Marketplace, we define microbrands by a sharp segment focus, a thorough understanding of the customer, a common visual identity, and particularly customer love (yes, those reviews & ratings).
The best microbrands tick all those boxes while maintaining a premium price point.
Why we are doing it
Charles is founder by heart with over 10 years experience in the DTC ecommerce space: Starting off in Mergers & Acquisitions focused on the food segment, he started multiple consumer businesses amongst other he is the founder of Glossybox which was sold to The Hut Group in 2017. He was also the CEO of the largest European direct selling businesses for costume jewelry, Pierre Lang, and worked for the Boston Consulting Group Digital Ventures. Charles likes to see individuals grow and reach their full potential, and is looking very much forward to meeting founders in the DTC space.
Find out more on LinkedIn
Marvin started his career in investment banking before making a move to become an entrepreneur and focus on consumer brands and products. Out of New York he first built caseable, a direct-to-consumer brand for custom cases for electronic devices. Marvin knows the “entrepreneurial journey” well, launching the bootstrapped company out of a Brooklyn garage in 2010 before becoming an international player in the electronics accessories market.
After some 7 years, he moved to the next adventures, pursued an MBA, and worked on various startups. Among them, he helped launch the DTC men’s health brand Manual out of London and worked on acquisitions of dental clinics to establish an integrated group of clinics.
With Orange Brands, Marvin and long-term friend Charles now found the next calling at the crossover of past experiences and passion